Travel App NEWT Publishes Its Outlook for Overseas Trips in Summer 2026

Average trip price, per personJPY 123,013Average tour length 4.3 days / JPY 94,588 a year earlier

Published by

Reiwa Travel, operator of the NEWT travel app

Published on

2026-06-26

Covers

Overseas tour bookings with a return date between 2026-07-01 and 2026-09-30

Most booked

South Korea, 36.2% of bookings

Biggest gain

Vietnam, up 3.6 points

Checked on

2026-09-14

Reiwa Travel put the average overseas package price for the July-to-September holidays at JPY 123,013 a person on 26 June 2026, about 30% above last year’s JPY 94,588. The average tour ran 4.3 days; South Korea took 36.2% of bookings and Taiwan 20.2%.

JPY 123,013 on average, about 30% up on last summer, with Vietnam gaining the most at +3.6pt

Shares are a percentage of people booked. The data covers overseas tours with a return date between 1 July and 30 September in 2025 and in 2026; rounding means a few rows do not reconcile exactly with the point change. Checked on the Reiwa Travel release, 2026-09-14.

South Korea and Taiwan still hold 56.4% between them, and the order at the top has not moved. What moved is the price. South Korea averages JPY 74,161 over 3.3 days and Taiwan JPY 71,515 over 3.9; the Southeast Asian countries that took share sit between JPY 130,000 and JPY 165,000. Reiwa Travel puts the rise down to the weak yen and higher prices on the ground, with fuel surcharges lifted on long-haul routes by instability in the Middle East. The same summer now costs nearly twice as much depending on which way a traveller jumps.

Vietnam gained the most, and 57.8% of the people who booked it were going to Da Nang, ahead of Ho Chi Minh City at 17.9% and Hanoi at 16.7%. Da Nang averages JPY 153,162 over 5.1 days, above the Vietnamese average of JPY 137,294 over 5.0, and the tour names lean on “along My Khe Beach”, “five-star hotel” and “direct flight with return transfers”. The flight from Narita or Haneda runs about six hours nonstop. Ho Chi Minh City at JPY 109,926 and Hanoi at JPY 108,699 sit JPY 40,000 to 50,000 lower on a shorter four to five days. Women aged 25 to 29 drove the gain, up 5.9 points. How the days fall is set out in the Da Nang and Hoi An four-night model plan.

Two things this data will not tell you. Silver Week in September cannot be pulled out of it, because every booking returning between 1 July and 30 September is counted together. And the 4.3-day average is a blend rather than a typical trip: South Korea’s 3.3 days sit inside it alongside Southeast Asia’s five-day range. The dividing line, as I read it, is whether the trip can be stretched by a day or two. Choosing Da Nang or Bali without five days available leaves an itinerary weighted towards getting there.

Source: Reiwa Travel, Overseas Travel Trends for the Summer Holidays 2026, published 26 June 2026 / Featured image: Daniel L. Lu (dllu), CC BY-SA 4.0 (Wikimedia Commons) / Checked on 2026-09-14